21 Years of Craftsmanship, Telling Stories of Growth Through Wood
Zhejiang Jinertai Toys Co., Ltd. is located in "China's Wooden Toy City" — Yunhe County, Lishui City, Zhejiang Province. Since its establishment in 2005, we have been dedicated to the R&D, design, production, and sales of premium wooden toys, making us a comprehensive toy enterprise that integrates our own brand with OEM/ODM services.
We firmly believe in the brand philosophy of "From Nature, For Joy." Every Jinertai toy is crafted from natural wood sourced from FSC-certified forests, finished with eco-friendly water-based paints that meet EU standards, and processed through twelve precise steps — including cutting, sanding, painting, and quality inspection — to provide children with the purest and safest companions for their growth.
Today, Jinertai operates 49,888 square meters of modern standard factory space, with 4 production lines producing 1 million wooden toy sets annually, over 500 employees, and a registered capital of 10 million RMB. With nearly 3,000 SKUs, our products are exported to the United States, Europe, Australia, Japan, South Korea, and other countries and regions, having established long-term strategic partnerships with renowned toy brands worldwide.
Safety · Eco-Friendly · Innovation · Win-Win — the brand DNA woven into Jinertai's very fabric.
Children's safety is our bottom line. All products feature smoothly rounded edges and pass rigorous tests — including small-parts, tension, and bite-force tests — to eliminate any safety hazards.
Committed to sustainable development, we use wood from renewable forests and water-based paints free of heavy metals and odors. Our production process maintains zero excess emissions of wastewater and exhaust, protecting our green planet.
With annual R&D investment exceeding 8% of revenue, we combine child development psychology with cutting-edge educational concepts to continuously launch innovative products that are both educational and fun.
Built on integrity, we provide one-stop services from design, sampling, and production to logistics. With quick responses and flexible customization, we grow together with our partners.
From a small workshop to an international modern enterprise, every step is grounded and steady.
At age 16, founder You Xiaowei came from Longquan countryside to Yunhe County — "China's Wooden Toy City" — starting as an apprentice and gradually mastering the entire wooden toy production process.
At just 20 years old, You Xiaowei started his own business, renting a small house in Yunhe and founding a wooden toy workshop with about 10 workers.
Seizing local policy opportunities, officially registered "Yunhe Jinertai Wooden Craft Factory," marking the company's path to steady growth.
Became one of the first wooden toy enterprises in Yunhe to go online, joining the Alibaba TrustPass platform and opening up online sales channels.
Officially founded "Zhejiang Jinertai Toys Co., Ltd.," continuously increasing R&D investment and beginning to obtain national patents.
Factory expanded to over 5,000 sqm, employees grew to 200+, annual output value reached 8+ million RMB. Renamed to "Yunhe Jinertai Toy Gift Manufacturing Co., Ltd." and acquired a new factory site for 8+ million RMB.
Established an independent domestic sales company and brand planning center, opening 50+ direct stores and 60+ agency stores, beginning to expand nationwide.
"Zhejiang Jinertai Toys Co., Ltd." was officially registered with a registered capital of 6.5 million RMB, laying the foundation for standardized corporate development.
Created the self-owned brand "Youjia Wooden Toys," focusing on traditional Chinese educational toys — launching nearly 200 products including tangrams, Luban locks, Klotski, and nine-chain rings.
Successfully passed EN71 EU toy safety certification and CE certification. Products officially entered the European market, exporting to over 10 countries.
Relocated to No. 318 Hexin Road, Bailongshan Street, Yunhe County, covering over 30 mu of land, further expanding production capacity.
A 15,000 sqm modern new factory was put into production. With the introduction of automated production equipment, annual capacity exceeded 2 million pieces and the team grew to over 150 employees.
Launched our own brand "JET Jinertai," focusing on the Montessori educational philosophy to create a mid-to-high-end educational toy series.
Passed CPC certification and ISO 9001 quality management system certification, exporting to 50+ countries and regions with annual export value exceeding 200 million RMB.
Released the all-new Mori series, with "From Nature, For Joy" as the brand proposition, fully launching a digital brand strategy.
Every certificate is our solemn commitment to quality and safety.
International Quality Management System Certification
EU Market Access Safety Certification
EU Toy Safety Standard Series
US Consumer Product Safety Certification
US Toy Safety Standard Certification
Sustainable Wood Source Certification
Environmental Management System Certification
Occupational Health & Safety Management Certification
Business Social Compliance Initiative
Supply Chain Security Verification
China National Toy Safety Standard
Zhejiang "SRDI" Enterprise
Disney Qualified Supplier Certification
Walmart Qualified Supplier Certification
GB/T 29490 Certified · 43 Patents
National Level III Enterprise Certification
Whether you are a wholesaler, brand owner, buyer, or educational institution,
we can provide you with the most professional wooden toy solutions.