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Nuremberg International Toy Fair
August 15, 2026 · Exhibitions

Jinertai Debuts at 2026 Nuremberg Toy Fair with Mori Collection Global Premiere

At the Nuremberg International Toy Fair, known as the "Oscars of the Toy Industry," Jinertai made a stunning appearance with the brand-new Mori forest-inspired product series. On the first day of the show, it welcomed professional buyers from over 30 countries including Germany, France, the Netherlands, and the United States, with on-site intended cooperation orders exceeding 8 million euros. With its fresh forest-inspired color palette, exquisite woodworking craftsmanship, and unique educational philosophy, the Mori series became the focal point of the wooden toy category at this exhibition...

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ASTM Certification
July 28, 2026 · Product News

All Jinertai Products Pass Latest ASTM F963-23 U.S. Toy Safety Standard Certification

After three months of rigorous testing by a CPSC-recognized third-party authoritative laboratory in the United States, all 2,000+ SKU products under Jinertai have successfully passed the latest version of the ASTM F963-23 toy safety standard certification, covering 18 items including physical and mechanical performance testing, flammability testing, and eight heavy metal solubility tests. This certification further consolidates Jinertai's market access qualifications in North America, laying the foundation for entering large chain channels such as Walmart and Target in the second half of the year...

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Charity Program
June 1, 2026 · Company News

Jinertai "Guarding Childhood" Charity Program Launched — First Donation of 1,000 Wooden Toys

On the occasion of International Children's Day, Zhejiang Jinertai Toys Co., Ltd., together with the Yunhe County Charity Federation, officially launched the "Jinertai · Guarding Childhood" charity program. The first batch of 1,000 high-quality wooden educational toys, worth 500,000 RMB, was delivered to 12 township kindergartens in the mountainous areas of Lishui City, Zhejiang Province. Jinertai's Chairman stated: "The development of an enterprise cannot be separated from the support of society. We hope that through such activities, more children in mountainous areas can also play with safe, high-quality wooden toys, growing happily through play..."

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Canton Fair
May 5, 2026 · Exhibitions

Jinertai Exhibits at 139th Canton Fair Phase II, Acquires 68 New Clients

From April 23 to 27, the second phase of the 139th China Import and Export Fair (Canton Fair) was held at the Guangzhou Pazhou Convention and Exhibition Center. Jinertai appeared in the toy exhibition area with an 80-square-meter specially designed booth, showcasing more than 200 star products including the Mori series kitchen toys, Montessori early education teaching aids, and wall decoration series. During the 5-day exhibition, the Jinertai team received more than 500 professional buyers from around the world, signed 23 formal contracts on-site, and added 68 new prospective clients...

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Industry Report
April 18, 2026 · Industry Insights

2026 Global Wooden Toy Market Trends: Eco-friendly, Educational, Premium

According to the "2026 Global Toy Market White Paper" recently released by Euromonitor International, the global wooden toy market size is expected to reach 18.7 billion USD in 2026, with a compound annual growth rate of 6.8%, far exceeding the 2.3% growth rate of plastic toys. The report points out that three core trends are driving this growth: 1. Rising consumer environmental awareness, with searches for FSC-certified wooden toys increasing by 127% year-on-year; 2. Educational attributes are increasingly important, with Montessori products leading the growth; 3. The mid-to-high-end market is growing rapidly, with sales of wooden toys priced above 50 USD increasing by 52% year-on-year...

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New Production Line
March 12, 2026 · Company News

50 Million Investment! Jinertai's Smart Phase II Production Line Goes Live, Capacity Up 40%

On March 10, Zhejiang Jinertai Toys Co., Ltd. held a grand commissioning ceremony for its Phase II intelligent production line. The project, with a total investment of 50 million RMB, introduced 12 German-imported CNC fully automatic woodworking centers, 2 fully automatic spraying lines, and 1 intelligent three-dimensional storage system. With the new production line in operation, the company's annual capacity will increase from 2 million to 2.8 million units, product delivery cycle shortened by 30%, energy consumption reduced by 25%, and labor costs optimized by 40%. This marks a new step forward for Jinertai on the path of "machine replacement and intelligent manufacturing..."

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